From March 4 to 6, 2026, Natural Products Expo West opened at the Anaheim Convention Center in California. WHUCHEM exhibited at Booth 3521, meeting brand owners, product developers and nutrition professionals from North America and beyond.
Protein solutions for every need
The booth focused on two product families that reflect where the nutrition market is heading: animal proteins and plant proteins.
On the animal-protein side, WHUCHEM showcased its Hydrolyzed™ collagen range, from beverage-grade bovine collagen to marine collagen peptides, alongside bone broth protein, beef protein isolate, chicken collagen type II and avian egg membrane collagen.
On the plant-protein side, the HydroRice™ rice protein series drew interest from formulators working on clean-label and plant-based applications. Fully hydrolyzed options with improved solubility and digestibility were a highlight for functional beverage and sports nutrition projects.
Real conversations, real partnerships
Visitors came with specific formulation challenges, samples in mind and clear application goals. The team spent the show discussing application requirements, technical specifications and supply-chain planning.
For North American buyers, WHUCHEM combines manufacturing with protein stock in New Jersey, Chicago and California to support shorter replenishment cycles.
Thank you for visiting
WHUCHEM thanks everyone who visited Booth 3521. If you were unable to attend, the team welcomes inquiries and partnership discussions at any time.
Samples, specifications and technical documents for collagen, bone broth, beef protein, rice protein and pea protein are available on request.
Need a grade or specification?
Send us the product name, CAS number and target application. Our team will confirm the suitable grade and provide TDS, SDS and COA documentation.